surround sound amplifier Ray Dolby builds empire of sound

by:Winbridge      2020-01-02
surround sound amplifier Ray Dolby builds empire of sound
Ray Dolby on the 66 thyear-The well-known old founder of Dolby noise reduction system, which uses tape as a viable medium of music, patiently loosens a wrong recording tape on a reel that was loosened during lunch time interviews."There," he said, monotonous, putting the fixed pocket recorder back on the table at the restaurant."This should solve the problem."It's like having Henry Ford change your tires.Browse through the list of most stereo systems, video recorders or movies and you will most likely see Dolby's last name and the trademark against double "d.Since Ray Dolby started his company in London in 1965, the brand has been printed on about 0.75 billion electronic products.Dolby LabsHeadquartered in a spacious loft in Mount Portrero, Dolby's pioneering invention was launched in London in 1965.anti-Noise recording technology.Dolby thought of the technology while doing some calculations in India one night in 1964, where he worked as a scientific instrument consultant for six yearsD.Physics courses at Cambridge UniversityPrior to this, the music recording included quite a bit of background hissing when playing.Dolby's invention filters out hiss while keeping the music signal intact.This technology makes cassette tapes a medium for the mass market.The Dolby brand will also be linked to another mass market phenomenon on Thursday: Dolby Labs will launch for the first timeedge, in-Sound technology in theaterStar Wars: Episode 1 pre-Star WarsThe threat of ghosts"Thanks to Dolby Labs, the sound of George Lucas's starship, lightsaber, and future Tatooine pod racing will be over the top of the viewer's head, thanksCurrently, most theaters have six separate sound channels: Central, front (left and right), side surround (left and right), and subwoofer.The new theater sound, called Dolby Digital Surround EX, will add a set of rear speakers to give them their discreet sound effects.Star Wars creator George Lucas has asked for the technology to immerse the audiencescreen action.This will be the second time Dolby and Star Wars have worked together.debut.1977 "Star Wars" is the first special effects event to use Dolby surround sound theater system. directors can send different effects to different parts of the theater.Dolby's Brisbane factory has been working overtime to meet the requirements of about 2,500 cinemas to launch the company's $2,000 front decoder box that wants to premiere for The Phantom"Dolby is a high quality, cutting-edge technology that makes us sound good," said Monica Dashwood, general manager of THX division at Lucas Pictures Ltd.THX is a Lucas-Created a standard that sounds very standard, just like a good butler approval seal.If the cinema complies with certain specifications for ambient noise levels, sound amplifier power, speaker quality and placement, they are allowed to advertise themselves as THX cinemas.Lucas started the department after hearing the audio effects of return of the Jedi were messed up at theaters across the country.Dolby, along with THX, developed the Dolby Digital Surround EX used in ghost threat.Speaking of the "Phantom" EX experience, Dashwood said: "The sound is much more realistic ."."It depicts things in real life more accurately, and the sound comes from behind you and above you."In the acoustic tuning private theater inside Dolby Labs on Potrero Street, Dolby EX's presentation turned Dashwood out of the door.Sound from the "ghost threat" preview can only be described as 3-D.The laser battle of the spacecraft broke out on the ceiling.A desert raceThe power jet sounds like you're sitting in the driver's seat.Although the marathon carnival surrounding the next Star Wars legend will peak on Thursday, Dolby himself will be absent.On the same day, Dolby will start his 41-Stop traveling in North America, Europe and Africa and drive his own eight-PC seatTurbine spiral aircraft."Oh, I can see Star Wars at other times, but I think it must be a very important event if you're 13," he said .".This response reflects Dolby's business creed: avoid the hustle and bustle and focus on what you are best.This is the main reason for Dolby Labs to maintain market leadership in the increasingly competitive home and theater audio technology market."Dolby is the most widely used sound experience, whether it's a home user or a theater audience," said Amy Hill, a spokeswoman for Va Arlington.-Headquartered in the consumer electronics manufacturers association."When you talk about home audio or the growing home theater experience, you have to talk about Dolby.In these areas, they have and may maintain standards."Dolby Labs may be a standard, but it's also a highAbnormal technical business.Technology companies, especially the newer Internet companies.based start-Ups survives and dies by relying on investors' funds through the stock exchange, and Dolby Labs has been away from the stock market and remains a private company supervised by its founders."When I started, I wanted a small company that I could understand and enjoy," Dolby said ."."This is my personal project, you might say."Being a private company is very helpful to us," said Bill Jasper, president of Dolby ."."We don't have to worry about quarterly earnings, and we don't have to worry about Analysts coming second --Guess us all the time.Jasper added that due to lack of market pressure, the company can improve its technology before it can bring it to market."It means we don't need Wall Street to keep putting things on the market," he said ."Jasper takes Dolby's digital cinema sound technology as an example."We have been working on it for many years before we decided to release it.Dolby's "personal program", which currently earns $100 million a year and employs 500 people, maintains privacy with its unique business model: Dolby Labs has never built its own consumer product range.Instead, it manufactures Dolby coding equipment for recording studios and filmmakers, and then authorizes the technology that plays the Dolby process to consumer electronics manufacturers.It is a business plan that allows Dolby Labs to avoid finding investors to fund large manufacturing plants and supporting infrastructure.It also makes the company an important ally, not a competitor, in the consumer electronics market."For years we have been urged to make our own tape panels, amplifiers, etc," Jasper said ."."But I think Ray insists that we should be the catalyst for the industry, not the competitors.It allows us to focus on what we do best."But its founder says it's a costly model."By keeping the status quo, I may have missed some opportunities," Dolby said ."."I could have sold it or made it public.When Dolby thought of the prospect that his company would enter the stock market, he frowned."Things will happen right around the company," he said .""You can't follow them.This happens when you let a company go public, and all the income pressures are high.Dolby said he saw executives fall into a trap."Someone said you missed a good thing," Dolby said ."."Oh my God, you are so lucky ."...You can also eat your cake.You don't need to be with people like shareholders.Dolby said he was half.Upon retirement, enter the Potrero Hill office twice a week for management meetings and briefings on the latest Dolby lab products, including surround sound headset standards for home computer games andDolby's position in the company makes it a unique free productInternal management structure."We don't have a CEO except Ray is in the building," Jasper said .".Then, before he walked out of the door, he was the designated CEO."Dolby took the time to fly when he was out of the office (he was a commercial pilot) and pursued his fascination with motorcycles, antique cars and sailing boats."I am very fascinated by transportation technology," he said ."Dolby said he plans to focus on travel, his first love with his wife dagma, who is active at city charity fundraising.The two drove a Volkswagen sedan from India to London, setting up the original Dolby company."It's a wonderful feeling to have an organization like Dolby Labs look at it running under its own steam," said Dolby ."."Now I can step back and enjoy the rest of my life and do what I want to do.Ultimately, this could include going to see the phantom threat and his Dolby Digital Surround EX with the same name."When I first saw Star Wars, I thought it was a spoof," Dolby said ."."But I don't think I will make that mistake again.Then he smiled."These days people take their fantasies very seriously," he said .".<
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