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Scene description: mysterious writer and podcast actor Seth Harwood filmed in Berkeley, California.In March 23, 2008, home studio just learned that his book, Jack counter-attack, has topped Amazon's list.List of mystery books by Com.It all happened in an unusual way.-Harwood built his fan base through a podcast and then sold the book to publishers.Kim Komenich/San Francisco Chronicle # Description history: Photos taken by mysterious writer and podcast author Seth Harwood in Berkeley, CaliforniaIn March 23, 2008, home studio just learned that his book, Jack counter-attack, has topped Amazon's list.List of mystery books by Com.It all happened in an unusual way.-Harwood built his fan base through a podcast and then sold the book to publishers.Photo of Kim Komenich/San Francisco Chronicle # Note: # Special note: compulsory credit for PHOTOG and SF Chronicle/no sale-Mysterious writer and podcast actor Seth Harwood, filmed in Berkeley, California.In March 23, 2008, home studio just learned that his book, Jack counter-attack, has topped Amazon's list.List of mystery books by Com.It all happened in an unusual way.-Harwood built his fan base through a podcast and then sold the book to publishers.Kim Komenich/San Francisco Chronicle # Description history: Photos taken by mysterious writer and podcast author Seth Harwood in Berkeley, CaliforniaIn March 23, 2008, home studio just learned that his book, Jack counter-attack, has topped Amazon's list.List of mystery books by Com.It all happened in an unusual way.-Harwood built his fan base through a podcast and then sold the book to publishers.Photo of Kim Komenich/San Francisco Chronicle # Note: # Special note: compulsory credit for PHOTOG and SF Chronicle/no sale-Mags out lessScott Sigler and Seth Harwood have been writing novels for the past few years, spreading their Serial podcasts over the Internet and bringing together so many viewersShelf agents and publishers are now eager to represent authors.But before Sigler revealed that podcasts were new to book promotion, the San Francisco author was rejected hundreds of times by major publishers.Segal's science fictionHorror films have hardly attracted people's attention.The situation changed in 2005 when he provided his first novel, the core of the Earth, a free, downloadable 22-ITunes and the episodes podcast on his own website www.scottsigler.com.Hundreds of early listeners soon reached 5,000.When he released his second and third books, ancestor and rookie, he already had 30,000 digital disciples.Sigler calls these loyal listeners addicts because they will come back constantly looking for more.It was these addicts who helped him reach an agreement with the Canadian small fantasy and science fiction publisher Dragon Moon Publishing, who liked the idea of a novice writer with a large number of followers.The "ancestors" who helped Sigler climb the number one were the addicts.7 overall sales at Amazon.Com, played a role in reaching an agreement with Crown Publishing Group.Sigler's new book, Infected, was released by Crown on Tuesday.According to the publisher, the free digital manuscript of the book has been downloaded 45,000 times in just 100 hours since the official book was released.While Sigler still offers his novel in the form of a free podcast, he believes fans will come up with $24.For fixes they may have tried."How do I get them to buy a book that they may have heard?" Sigler said."I ask them to.The 38-year-old Sigler likened his distribution method to public broadcasting, adding that even if less than 10% of the samples finally make a commitment, giving away the content pays off.By rising without huge financial supportSigler, a publisher, ignored the industry.He found out how to assemble, retain and sell to an increasing audience with a limited budget."We have been looking for authors with a platform and core fan base, and our goal is to expand their audience and find new readers," said Tina Constable, publisher of Crown .".Scott is no exception. his fan base is already strong.The wave of the future is how we use the internet to find these new readers. we have invested a lot of energy and resources in this area.The traditional book publishing model is rapidly becoming obsolete, and we recognize that creative Internet strategies are necessary if we want to remain competitive."Either because Sigler asked them to do so, or because they just wanted to do so, some fans would promote his book through word --of-Others commented and technical assistance on his website.More importantly, because fans often hear the chapters of these books before they are published, some even contacted Sigler to correct the weapons, government agencies and other details."The feedback I got for ancestors helped to make a better book," Sigler said ." He added that he replied to emails from all fans."This is a wiki publishing style with 30,000 editors."His podcast has also enhanced the image of podcast writers such as J.C.Broadway tee Maurice Mark Jeffrey Mark Yi Yuan Nemcoff, Phil Rossi, Mike Bennett, Harwood.The 34-year-old Harwood, author of The Jack palms crime series, recorded a podcast in a small bedroom at the Berkeley apartment.He graduated from the Iowa Writers Studio and turned to black crime after working on the New York Mercantile Exchange.He now writes full time and teaches literature and composition courses at the Chabot College in San Francisco City College and Hayward.As a listener to Sigler's early work, Harwood decided to podcast his first book, Jack wakes, shortly after writing to court publishers in 2005 and adding his followers.He has since written two more books detailing the life of Jack Pamhit-The movie star became a criminal.The series is set in the Bay Area, as is Sigler's latest podcast novel, "Nocturnal Animals."Sigler is already an experienced podcast enthusiast who teaches Harwood how to cover the MacBook's fan with a pillow to reduce background noise and use an external monitor, avoid standing too close to noisy computers and buy the right type of USB microphone.(Harwood spent $100 with a blue microphone.) A thick blanket as a sound barrier hung on the wall of the spare room, where Harwood recorded him about 50-He uploaded it to his website www.sethharwood.Com and iTunes are available every week.In the garage right above his "studio", there is a washer and dryer."When I was recording, I had to make sure they knew what was going on upstairs so they wouldn't start washing clothes," he said .".With the smooth progress of the "Jack wakes up" podcast, there are more and more followers of Harwood.He found a print.on-The demand for autumn deals with an amazing book, a minibus Linton, N.H.Jeremy Robinson started a company two years ago."A built-in authorIt has been proved in the audience that his book will be well received by readers and he is willing to put resources that other authors do not have into marketing, "said author Robinson.In the weeks leading up to the release of his novel in March 16, Harwood has been pleading for loyal "palm Daddy" and "palm Mama" on websites, podcasts ", buy blogs and message boards for this book on open day.That morning, he and his fans gathered online to stay in touch through the comments section of his blog and twitter, a social networking site.com and ning.com.At 10 a.m.Sharp, about 150 of fans bought one (or two) "Jack wakes up" from Amazon.com.Sigler developed this strategy after recognizing that Amazon only sells so many books at a given time.Making large purchases in a very short period of time has the potential to significantly increase the sales ranking of titles, especially those published by a small publishing house.The author then uses exaggerated numbers to stir up excitement and sell more books.Sean Robertson, an original Palm daddy who loves the series so much, decided to contact Harwood via emailmail.Next, he knew the two were drinking beer."It can certainly be considered a gimmick, but it's great," said Robertson, vice president and creative director of CBS Outdoor advertising."In the end, the content must be good enough for people to stay.Seth and lyre are very nice.To help facilitate the release of the book, Robertson arranged a deal to hang 30 "Jack" billboards designed by Palm dad Jerry scalion at eight BART stations.He also helped to design the book cover of Harwood.Amazon blitz, along with more than 20,000 digital copies of his manuscript, seems to have paid off.According to publisher Robinson, Harwood's "Jack wakes up" sold more than 400 copies in the first five days, a big number.Neither did Jack.It accounts for 45 of Amazon's overall book sales.com, No.1 in mystery and no.Mystery of Amazon 3and-Thriller and suspense.At the same time, Rogue Pictures, a division of Universal Studios, chose Sigler's "infection", which could lead to an eventual increase in book sales: a film."I can't say I'm going to be so involved in the promotion all the time, but I'm used to it," Harwood said ."."As a producer and podcast enthusiast, we are in a unique position to interact with our fans.This is just the beginning.